The concept behind this spot was a classic bank heist movie. Bad guys busting out of the bank with the police in hot pursuit. The twist was that the Robbers turn out to be a family. Mom, Dad and the kids. The police that are giving chase prove to be families as well. The final blockade has families of camera men, news anchors, swat team members and so on.
It was great creating a big budget hollywood feeling scene in the heart of downtown. (It was also pretty awesome driving the Swat Van!)