Yet another job where I really got the opportunity to be creative and use imaginative problem-solving skills.
The concept for this spot was that people loved the pizza so much, they would want to bring their stove with them everywhere. As you can imagine, it’s not really possible to carry a stove alone, with any kind of grace or ease, so we set about planning how to create foam stoves (to a specific model number, no less), and how to make them easily managed by the talent.
Though it was quite a process building the stoves, the end result was quite remarkable and our foam stoves were able to be swapped with the actual stoves (for shots of the stove opening or operating) with no difficulty.
Directed by Mark Tiedemann